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Want to know how to do your very own Pinterest audit? Then you’re in the right place! In this blogpost, I’m breaking down everything you need to know about Pinterest audits, including:
A pinterest audit is a review of your Pinterest account and strategy. It looks at all of the different components that make up your account and content to determine what changes need to be made in order to make the biggest impact.
It’s the best way of increasing the efficiency and effectiveness of your Pinterest strategy!
Audits are an absolute necessity and something every serious Pinterest user should add into their yearly calendar.
Pinterest audits are so important for a number of reasons (which we’ll go into shortly) but it all boils down to this:
There’s no point in putting time and effort into Pinterest if you’re not taking time to review and adjust. That’s like throwing something at a wall and hoping that it sticks. Strategy is absolutely critical to Pinterest success.
These are the 5 main reasons why a Pinterest strategy is crucial:
There’s no set rule for how often you need to do an audit.
However, I’d recommend completing one at least twice a year. I would expect that alterations and adjustments should be made at least every six months. If you really want to keep on top of things, you can do a smaller ‘mini-audit’ every quarter or even every month. This shorter but more frequent audit can feel less daunting and often helps people to feel like they’re on top of everything!
There are certain signs that an audit should be made a priority ASAP!
Each of these things should be a big sign that it’s time to audit your account, so that you’re following best practices and properly marketing yourself on Pinterest!
To a certain extent – yes!
There’s certainly nothing stopping you from performing an audit on your own account. But it’s important to bear in mind that if you’re not well versed in Pinterest, you might miss things.
Sometimes it can be worthwhile to get a professional Pinterest strategist to audit your account. Their trained eye is likely to pick up things that you might miss, and they’re accustomed to going through Pinterest accounts with a fine-toothed comb! I offer Pinterest audits as part of my strategies and you’ll find many other Pinterest managers do the same.
That being said, I know that paying for a professional audit might not be possible for everyone, so I want to share exactly how you can do one on your account!
Making these small adjustments can have an enormous impact on your account, so if you haven’t already done an audit – I’d suggest getting started soon!
Before we get started, I want to provide you with a couple of free tools to make your Pinterest Audit run as smoothly as possible. You can access both of them by clicking here!
This free checklist includes all of the points in this blogpost, making it easy to scan through and see what you need. Make sure to download it and print it off, so that you don’t have to scroll through this entire blogpost every time you want to do an audit. You’re a busy person and audits take time – let’s not waste more of it by having to google every time you start a new audit!
If you haven’t already, you’ve got to check out my free Ultimate Guide to Pinterest Keyword Research. Keywords are a huge part of a Pinterest audit and this guide will tell you everything you need to know!
I’ve also created a free Pinterest Keyword Google Sheet, to help you stay organised and keep track of the keywords that you’re targeting on Pinterest!
It’s vital that you do this before anything else in your audit, as it hugely impacts the effectiveness of the next steps!
You need to identify the correct ranking keywords for your brand – even if you’ve done keyword research in the past!
Keywords have a tendency to change depending on the time of year, cultural influences, and changes in your brand, products, and services. So, it’s important to do fresh keyword research as part of your Pinterest audit.
If you want to learn more about how exactly I do keyword research (or you’re confused as to what keyword research is!), check out this Free Ultimate Keyword Research Guide!
Take a good look at your profile and consider if anything needs a refresh or change. This could include a number of things, such as:
It’s easy for our Pinterest boards to get messy after a while and this hugely impacts how optimised our Profile is for search engines. Here are some questions to ask yourself when auditing your Pinterest boards:
Spend some time doing research on what new updates and features Pinterest has added since you last did an audit. From here you can add these into your strategy to make the most of the platform.
Pinterest posts their latest updates and features on their newsroom site – so make sure to check it out during your audit!
This is one of the most time consuming but arguably the most important step of a Pinterest audit – reviewing pins!
This means taking a look at your pins from the past however many months and carefully analysing them to strategise for the future. You’ll want to consider:
And there you have it – your Pinterest audit is complete! You’re now in the best position possible to nail Pinterest marketing and grow your brand online!
Want more free Pinterest tips, make sure to sign up for my newsletter! Everyone on my mailing list gets my insider secrets every single month – don’t miss out! You’ll be added on to it when you sign up for any of my freebies!
I started Atlas Social Co. to bring the power of Pinterest to businesses, bloggers, and brands with the aim of increasing traffic and decreasing stress! We're here to make Pinterest marketing a breeze.
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