Keyword research is one of the most important things you can do to be successful on Pinterest. It plays a huge role in determining whether your pins are found in Pinterest search and is an essential part of Pinterest SEO. Careful keyword research, using the right Pinterest keyword tools, is the secret to being seen on the site and, in turn, growing your web traffic! 

In this blogpost, I’m sharing three different keyword tools and methods you can use to make sure you’re doing everything possible to grow your business online. 

Keyword research allows you to work smarter instead of harder by going after the terms and phrases that you already know are being frequently searched for. This way, you know that there’s an audience ready and waiting for your content! 

Lack of keyword research can result in hours of content creation, only to realise that there’s no demand for what you’ve created! 

These Pinterest keyword research tools help me hugely in my Pinterest Management and Strategy Services and I’m excited to show you how you too can implement them for maximum growth! 

Here’s how to find and select all of the best keywords for your niche using:

1. Pinterest’s Keyword Research Tool
2. Keysearch’s Pinterest Keyword Tool (an amazing tool that not enough people are talking about!)
3. Pin Inspector Keyword Tool
4. Pinterest’s Guided Search

I’ll also run through the pros and cons of each method and how best to use them! And we’ll end the post with exactly how to use the keywords you find to create the best results. 

What is Keyword Research?

Keywords are terms, phrases, and topics that define what your content is about. They’re the things that we type into the search bar of Pinterest. 

Like, ‘healthy dinner recipes’ or ‘italy travel itinerary’. 

You can get ‘seed keywords’ which are much broader – like ‘travel’ or ‘gardening’. 

Or ‘long-tail keywords’ – like ‘budget travel Greece’ or ‘gardening tips for beginners’. 

We want to focus more on the long-tail keywords, as they’re more specific and there’s likely to be less competition. Imagine how many results a search for ‘travel’ would bring up! You’re unlikely to make it to the top of that! 

Keyword research is the collection of techniques used to find keywords relevant to your niche/content. 

It gives you a good idea of what people are searching for, so you’ll know that there’s an existing audience. This means you can be strategic with your content creation by creating content and pins that use these keywords. In doing so, you’re meeting your ideal audience where they’re at, providing them with the value they’re already looking for. 

How Often Should You Do Keyword Research?

Good, thorough keyword research should keep you going for a good few months with plenty of ideas for content and marketing. 

However, I would recommend scheduling some time to do keyword research a few times throughout the year. This is because search volume can change and new keywords can come to the fore due to various changes in culture etc. If you want to stay ahead of the game, it’s important to keep current! 

Once every 3 or 4 months would be ideal for Pinterest keyword research.

How to Get the Pinterest Keyword Tool

The Pinterest Keyword Tool is one of my favourite ways to do keyword research for my Pinterest profiles. It’s fairly simple to use and completely free. 

You do, however, have to have a Pinterest business account, as the tool can be found in the advertising platform. Don’t worry though, we won’t actually be setting up any ads or promotions. We’re just going to the keyword tool within the ad platform! 

A business account is easy to set up and doesn’t cost a thing. If you don’t already have one, I’d highly recommend it – not only for the keyword tool but also for the host of analytics you’ll get access to! 

To find out how to set up a Pinterest business account quickly and easily, check out Pinterest’s step-by-step guide.

Where to Find the Pinterest Keyword Tool

Once you’ve set up a business account, you’re ready to access the Pinterest Keyword Tool.

1. Start by click thing the Ads tab at the top of the page and click ‘Create Ads’.

Remember we’re not going to actually be creating any ads, just using the keyword tool within the advertising platform – so this is completely free! 

2. Under the heading ‘Drive Consideration’, select ‘Consideration (formerly traffic). Then scroll to the bottom of the page and click continue to go to the next page.

3. On the next page, select ‘Find new customers’.

4. Then scroll down and open the ‘Interests and Keywords’ Tab. Select ‘Add Keywords’.

How to Use the Pinterest Keyword Tool

This search bar is the Pinterest Ads Keyword Research Tool. This is how I’d recommend you use it:

1. Type your content idea/broad keyword/niche into the search bar 
2. Pinterest will show you a list of keywords that users search for, as well as how many searches each keyword gets monthly 
3. Scroll down the list and look for keywords that fit with your content and have a good amount of searches per month
4. Save the ones you like by clicking the ‘+’ button. This will create a list in the left panel
5. Copy and paste this list to a word or google drive document, so that you have it for future reference when creating content! 

Important to note:

When you add an idea to your list, only the keyword is added, not the monthly search volume. So if you want to retain that information for future reference, you’ll have to add it manually to your document! 

Alternatively, you can copy and paste any section of the search results into a document and format as you wish!

Keysearch Pinterest Keyword Tool

When I’ve mentioned the Pinterest Keyword Tool in the ads platform in the past, I’ve had some feedback saying this isn’t available in all countries! 

The Keysearch Pinterest Keyword Tool is a great alternative. 

It is a paid tool – starting at around $14 USD a month. However, I’d recommend being strategic with your keyword research. Do as much as you can in one go. This should keep you going with content for a number of months! That way you can cancel your subscription after only a month and still be reaping the benefits a year later. 

You can always re-subscribe in a year’s time, if you feel you need the service again!

How to Use the Keysearch Pinterest Keyword Tool

The Keysearch Keyword Tool is very simple to use. Simply type your content idea/broad keyword/niche into the search bar. In the second drop down list, select ‘Pinterest Suggest’. Then click search.

You’ll be given a long list of keywords. 

What I love about Keysearch is that you’re also given the search volume AND the competition. This means you can see how difficult it’ll be to rank for certain keywords in Pinterest search. 

The goal is to pick a keyword with relatively high search volume and relatively low competition! 

This is the only place I’ve found that gives you insight into the competition of each keyword! Not enough people are using Keysearch and I honestly can’t recommend it enough.

Pin Inspector Keyword Tool

Pin Inspector’s Keyword Tool is incredibly new. As such, I haven’t been able to test it yet. Nevertheless I wanted to include it on this list, as I think it could have real potential and I always try to give you as many options as possible to make the decision that’s best for you!

Pin Inspector is a software download that has a number of functions to aid you in your Pinterest SEO, including:

• a keyword generator
• a pin analyser
• a pinner analyser
• a board analyser

You can learn more about Pin Inspector by clicking here!

Using Pinterest Guided Search to Find Keywords

If you want to take things back to basics, I’d encourage you to use Pinterest’s Guided Search to find keywords. This is a technique that I still find really helpful, as it takes me through the exact same journey that my audience/ideal customer is going on. I find that it helps me better understand the different routes they might take to find my content. 

If you use Pinterest regularly, you’ll probably already be familiar with its ‘guided search’ functionality. This is the term used for when Pinterest suggests certain keyword searches to you. 

There are 3 main ways that it does this:

1. Suggested searches in the search bar
2. Suggested search bubbles beneath the search bar 
3. Related search bubbles within results

1. Suggested Searches in the Pinterest Search Bar

You’ll find that as you type a niche or broad keyword into the Pinterest search bar, a list of suggested searches will appear beneath it. These are all things that people are searching for on Pinterest – and are worth making a note of in your keyword tracker document! 

2. Suggested Search Bubbles Beneath the Pinterest Search Bar

Once you’ve searched for something, you’ll sometimes find some bubbles/boxes with search suggestions in. These are another great resource of keywords. 

However, Pinterest seems to be phasing these out, so you may find them on fewer and fewer searches.

3. Related Search Bubbles Within Results

Once you’ve searched for something and start scrolling through the results, you’ll often find bubbles/boxes with related search suggestions. This is another great way to find keywords for your niche!

How to Use Pinterest Keywords

Doing keyword research is all well and good but it’ll come to nothing if you don’t know how to use them properly! It’s really important to incorporate these carefully curated keywords in a way that best places you for success. 

To make sure you’re using keywords the right way on Pinterest, check out my Ultimate Guide to Using Pinterest Keywords. That way you’ll know you’re on the right track. 

However, here’s a brief checklist of places you’ll want to be using keywords on Pinterest:

1. Profile Description
2. Board Titles
3. Board Descriptions
4. Pin Titles
5. Pin Descriptions 
6. Alt Text
7. Pin Copy
8. Image File Names
9. Content URL 

You can also use your new keyword knowledge to optimise your old content – so make sure to go back and make changes to old pins! 

I would also recommend using these keywords to plan your future content (so you know it’ll be a hit!), as well as creating new pins for old content using your new keywords. 

What to Do Next

1. Book in the next time you want to do keyword research on your calendar right now! It’s easy to forget that keyword research needs to be done regularly to be effective. Make a date with yourself now so that you don’t forget!
2. Finding keyword research overwhelming? Book a strategy session with me and I’ll do all of your keyword research for you. You’ll be left with a document of over 100 keywords for your niche (as well as a whole Pinterest strategy to help you succeed!)

Book a Pinterest Strategy Session

Finding Pinterest completely overwhelming and trying to learn it all yourself? There’s a better way! And no, it doesn’t mean paying a monthly fee to have someone manage your account for you.

How about a one time payment, where I’ll provide you with everything you need to run your Pinterest account yourself?

• An audit of your existing account
• Intensive niche and keyword research
• Custom in-depth Pinterest strategy document
• Pinterest keyword bank including 150+ personalised keywords for your niche
• 20 custom Pinterest templates
• 1:1 call reviewing your strategy and answering any questions you might have

Sound good?

I only offer limited strategy sessions each month, so make sure to book in ASAP so you don’t miss out!

You can read more about my Pinterest Strategy Services by clicking here!

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